Rumors are circulating that NVIDIA plans to raise GPU bundle pricing by 20% to 30% , marking a potential third price adjustment this year, according to Taiwan’s Economic Daily . While NVIDIA has not officially confirmed, AIC partners have reportedly been notified , with formal policy expected in August.

The rumored increase would cover the entire RTX 50 series and existing RTX 40 lineup, driven by rising GDDR6 and GDDR7 memory costs from Samsung and other suppliers – mirroring the logic behind July’s GPU kit price chatter.

Since July 27, major graphics card brands have halted bulk shipments and closed wholesale channels. Distributor pricing for RTX 50 series from MSI and Colorful has already moved up. However, retail prices on platforms like JD.com and Tmall have not yet broadly increased.

Consumers are advised to distinguish wholesale price signals from retail changes . Watch for signs such as uniform price hikes across official flagship stores, removal of bundle promotions, and rising quotes from system integrators. None of these trends are systemic yet.

Until official announcements land, actual hike percentages and timing remain uncertain. Purchase decisions can be guided by personal need: if your budget aligns with today’s price and you have a clear target, buying now may be prudent. If not, waiting for official clarity is the better move .

From ICgoodFind: GDDR cost pressure is real – but 30% rumors remain unconfirmed. Channel scarcity is building, and lead times are shortening for bulk buyers. Stay tuned to official NVIDIA announcements and monitor retail signals.