Jieli Technology (stock code: 920138) listed on the Beijing Stock Exchange on August 12, opening over 180% higher and reaching a market cap exceeding $3.5B – a strong vote of confidence in China’s Bluetooth audio SoC leader.

The company is a national manufacturing champion and a key driver of domestic consumer chip substitution, with 5.736 billion TWS headphone chips shipped cumulatively through 2025, and 1.077 billion Bluetooth headset main chips shipped in a single year – holding a global market share of 37–39.8% , consistently ranking first among domestic players.

IPO proceeds will fund new projects in next‑gen Bluetooth audio SoC, wearables, IoT, automotive electronics, and edge‑AI chips, plus R&D facilities and team expansion in Zhuhai.

Jieli now runs six product lines – Bluetooth audio/video, wearables, IoT, industrial control, automotive, and edge AI – serving consumer, industrial, and automotive markets. Wearable chips already supply Xiaomi, Xiaotiancai, and boAt. The company holds 800+ IP assets, with multiple core technologies at international levels.

Strategic pivot: From pure‑play chip designer to AIoT total‑solution provider – focusing on voice recognition, image processing, and edge computing, with clients including Edifier, vivo, Philips, and Transsion.

Supply chain partners include Hua Hong, Huatian, and Puram – all domestic leaders. Over 70% of staff are R&D personnel, with 370+ invention patents, 64 IC layout designs, and 188 software copyrights.

With wearables, automotive, and industrial IoT heating up, Jieli is extending audio dominance into automotive and industrial edge AI – leveraging its public listing to accelerate domestic substitution.

ICgoodFind Take:
37‑40% share in Bluetooth audio + 180% first‑day pop – Jieli is no niche player. Their edge‑AI and automotive push is the real growth story. For procurement, this means credible domestic sources for wireless SoCs across consumer and industrial – watch their automotive qualification cycles.